I've been kiting and kiteboarding (ish) for a few weeks now and have started to get a good feel for the control of the kite. So after going on about my experiences in the studio, Carwyn decided to come along and have a go.

So Sunday morning we took to Aberavon beach and he was surprised at how fun standing with a kite is, and after a few hours flying managed to pluck up the courage to have a go at kite buggying.



Unfortunately my strings wore through when Carwyn was flying the kite, which disappointing him for drastically reducing flying time and I wasn't to pleased either. Not that I hold grudges, but he broke my kite.

So we're back in the studio this morning generally looking sun kissed, with a few stories to tell, and the odd patch of sunburn.

As well as being on Design Weeks website we also managed to get into their printed version this week. Ok it's tiny but really happy to be in the publication. If you are a subscriber to Design Week you can find the full article at the below link.

http://www.designweek.co.uk/hoffi-brands-truly-scrummy-organic-baby-food/3014785.article

Finally congratulations to ARK LAB who also got a small piece about the ARKADE project they are working on. You can see their piece here:

http://www.designweek.co.uk/ark-lab-to-launch-cultural-space-in-cardiff/3014822.article

Yesterday myself and Carwyn went to a meeting with a customer who is looking into Lactose free products. The meeting was very productive even if the drive was slightly warm due to the black car and the glorious sun shine. On the way back though we were confronted by this scene. For me it was a sign that the project is going to be a success. The cows giving us their blessing.

We will keep you up to date with the project.

15 June 100 years ago, Captain Robert Falcon Scott sailed from Cardiff heading south to become the first person to reach the south pole. "and to secure for the British Empire the honour of this achievement". He travelled on a boat know to many, the Terra Nova. The ill fated expedition ended in tragedy with Scott and all his team dying on their way back from the pole. As well as this tragedy they had also been beaten by a Norwegian group who 33 days earlier had got to the South Pole.

And this seems to be a perfect place to introduce our evening with Sir Ranulph Fiennes. With the 100 year anniversary of Scott's expedition we attended the opening lecture by Ranulph Fiennes at Cardiff University. The event was packed and it was really interesting to see the different type of people that went to hear him speak. For me it was the just casual way of how he described his adventures that blew my mind. Really really inspiring. Thank you to Cardiff University for putting it on.

We were really happy to get onto the Design Week website this week with news of our recent design for Kealth Foods.

It's been a long time coming but we have finally managed to get it into the shops. The work included brand strategy right through to identity, packaging and website design. The initial product range is baby food and has already had a number of supermarkets showing interest with Sainsbury's agreeing to stock the range in nearly half of it's stores. The range will be launched in Sainsbury's this week, and it will be stocked in over 200 Sainsbury's stores initially. With other retailers stocking the range later in the year.

The coffee machine that we bought a few months ago has been very well received. visitors to the studio have been very impressed by the coffee's we have dished out and within the team we have been slowly and quietly competing against each other for who in Hoffi makes the best coffee. We even now have a graph on our whiteboard to measure who is the best. At the moment Andrew is way out in front as he loves the machine and has got his technique down to a T.

So if anyone wants to test us there is an open invitation to come along and taste the coffee. To be honest we have to be good with a name like Hoffi.

The studio has obviously been in World Cup fever over the last week. Well if not fever then we think it should be a great spectacle (most of us like the rugby).

To this end we have set up a deadly rivalry in the studio. We have split 50 / 50 and we are going game for game against each other.

First up South Africa V's Mexico

team 1 believes a win for mexico 2-1

team 2 also believe mexico will win but 1-0

After many months of work we have nearly completed the branding work for our menter a busnes. It has been a challenge branding such a well established company within Wales. So we have been keen to create a mark and language that brings a contemporary fresh feel to the business to involve future audiences. The work menter are involved in are diverse and so we had to produce a mark that and language that allowed for simple cross over depending on market and sector menter are operating in.

So the big question. IS the above image the logo or not? well you will have to wait and see when we post the full case study. Good luck figuring it out for now.