I came across this recently via the springwise website. As a branding company that works with various types of clients we believe that no matter what the size of the business their brands should be about people rather than profit. The goal is for brands to do the right thing on a social level. This is born out of the growing power of the customer and how they are now becoming the controllers of peoples brands. The internet gives people a platform to instantly aire views and news about a brand which can be positive but also negative. If companies are not going to concentrate on being centred around people rather than traditional business models, we feel they may well go by the wayside.

The Kinded project setup in NY is a lovely idea about making or rather reminding people to do random acts of kindness. It reminds me a lot of Danny Wallace and his Join Me project where he created in his own words 'a cult by accident' that centred around various do good endeavours including a be good to elderly gentlemen on a friday.