Source: star1950's

Many people have written and spoken about the recent take over of Cadbury's by KRAFT. For us at Hoffi it has brought something really interesting to light, and backs up thinking that we have been trying to implement recently either personally, with clients and/or internally within Hoffi. As Chris Riley comments in Citizen Designer: Perspectives on Design Responsibility. Businesses/Brands were originally set up to answer a problem and not ultimately make millions of pounds. In the same way John Cadbury setup Cadbury's to move people away from the dangers of drinking Gin. As the business grew this social responsibility moved on to building a community for it's workers which became known as Bournville, which included homes, parks and sports fields (no pubs).

The investment in the community we employee seems to be separated in todays society, more bolt on's. I personally hope to bring community to the fore of most of our jobs in the future. Times are tough and it is easy to avoid this and not invest, however I feel there is almost a 'karma in business', that needs to be really utilised in successful future businesses and brands.