Number 4 in our what we have learnt is about guardianship and confidence. Brands are more and more being moulded and created by the user whether that be a customer of the brand or an employee as we learnt in a previous post. But what is key is to have ownership of your brand so you can develop it with confidence and without having to constantly be asking for assistance.

This ownership is key if a brand and brand strategy is to be embedded within a company. It was great to see this christmas card from the people of menter a busnes and to see how already within a month or so they are feeling confident enough to play and evolve the brand. They know we are always on the end of the phone so they are happy to play and experiment with their new brand.