Hoffi Blog

Thursday, April 03, 2008

Everyday Bad Design in Cardiff

How many times have you been on the bendy bus in Cardiff and watched people strugle to fold down these seats? These seats are possibly the worst seat design ever, countless people try and pull the top of seat down instead of just pull the bottom part down, one day someone will rench the entire seat off the bus wall..

BUZZ and Co

This bag really attracted my attention the other day. I was waiting for the bay car on St Mary Street, when I noticed this movement in the corner of my eye. I couldn't quite understand what it could be as the shop was closed and I couldn't see anything that could have made anything move. Then as I moved nearer to take a closer look. It was actually the bag label that had a hologram on it. the company is MODA and when you approach from different angles the label changes the MODA name from vertical to horizontal.
It was really effective at attracting the eye and definitely made me look at the product.

Academi - Welsh Book of the Year

I was pleased to see our Welsh Book of the Year leaflets and stickers on the longlisted books in Waterstones the other day. Look out for the leaflets and stickers on books in all good bookshops

Wednesday, April 02, 2008

Academi - Book of the Year

Mae Hoffi yn hapus iawn i fod yn gweithio eto gyda Academi, Asiant Hybu Llên Cymru. Y tro yma rydym yn gweithio ar ymgyrch Llyfr Y Flwyddyn 2008. Mae'r ymgyrch yn gwobreuo 2 awdur, yn y Gymraeg ar Saesneg, gyda £10,000 am eu gwaith.
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Hoffi are again happy to work with Academi, the Welsh National Literature Promotion Agency. This time we are working on the Welsh Book of the Year 2008 Campaign. The campaign awards 2 authors, in English and Welsh, a £10,000 prize for their books.

Graduate / Junior designer Wanted

An ideal opportunity has arisen within Hoffi for a recent graduate or junior designer to get their first step on the ladder by joining us on GO Wales Placement. We are looking for a talented & hardworking designer to join our team. Initially the position will be a ten week placement, but with the potential for a more permanent role subject to successful completion.

The successful candidate will be a team player, not afraid to work hard and be able to demonstrate a creative flair. Ideally you should be able to converse both in Welsh and English. In addition you will have a sound knowledge of HTML, CSS, knowledge of Adobe creative suite and an understanding of the print process would be a great advantage.

Pay rate or the placement will reflect experience.

CVs and examples of best work should be emailed to andrew.thomas@hoffi.com

Amgueddfa Cymru - National Museum Wales

Rydym wedi bod yn gweithio yn galed yn ddiweddar ac yn falch iawn i ddatgan ein bod wedi ennill cytundeb i wneud holl waith marchnata cyfochrog Amgueddfa Genedlaethol Cymru ar gyfer 2008 a 2009. Bydd Hoffi yn gyfrifol am bopeth oni bai am Amgueddfa Genedlaethol y Glannau, â'r canllaw Digwyddiadau. Rydym yn falch iawn i dderbyn y gwaith, a gobeithiwn dros y misoedd nesaf y bydd pawb yn gallu gweld ein gwaith caled.
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We (Hoffi) have been working on this for quite a while now, and I am really glad we can finally announce that we have managed to get the contract for all of the National Museum Wales' marketing collateral for 2008 and 2009. Hoffi will be responsible for all output apart from the National Waterfront Museum and the overall What's on guide. We are delighted to have been awarded the work, and hope that over the next few months everyone will be able to see what we have been up to.

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