Happy New Year
Just to let you know we are all now back at work from our holiday break. I personally started back on monday after a nine hour flight from India, so coming back to the wet and rain was a big shock. In line with the New Year we have also launched our new website which we will be updating on a regular basis over the coming year.
With the doom and gloom around at the moment it is quite an interesting time to be practicing design. What we have noticed at Hoffi though is that our clients realise the value of what we do for them more than ever. They see design as a way of competing even more effectively in this climate. We are also seeing allot of new clients coming to us to look into the future with them, as there seems to be a general feeling that the traditional looking back for answers isn't working. But by projecting into the future it allows our clients to foresee dangers and also opportunities.
It's a bit like the well known athletic mantra of positive mental attitude.
Labels: Brand Strategy, branding, future, hoffi, trend
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