INFLUENCERS FULL VERSION from R+I creative on Vimeo.

For those of you who have read Malcolm Gladwell's Tipping Point you are going to be familiar with some of the thoughts that come out in the film. It is also a lovely piece film and as I am going to New York next week it's nice to see snippets of the city.

So in our first What's new for 2011 we thought we would go straight to eating. Thinking you still want more we came across the top ten trends that we should see in 2011 according to Leatherheads food research.

TOP FOOD TRENDS IN 2011

Reformulations and stealthy reductions. (Initiatives such as the removal of artificial additives and ingredients will continue into 2011).
Sustainability high on the agenda
Health and wellness
Riding out the recession
Ever-expanding tastes. (Cuisines from regions around the world).

Provenance. (British will be the core focus for consumers when demanding provenance).

Small indulgences ( Consumers to forgo large expenses in favour of 'treats' in inexpensive forms).
Frozen foods market beginning to thaw?
Less is more/convenience. (Consumers will continue to demand convenience to fit in with ever-busy lives).
Obesity to get bigger. (innovations within the ingredients sector will allow companies to explore the addition of fibres and proteins and their effects on satiety).

You can see a larger article here

Just to let you know we are all now back at work from our holiday break. I personally started back on monday after a nine hour flight from India, so coming back to the wet and rain was a big shock. In line with the New Year we have also launched our new website which we will be updating on a regular basis over the coming year. 

With the doom and gloom around at the moment it is quite an interesting time to be practicing design. What we have noticed at Hoffi though is that our clients realise the value of what we do for them more than ever. They see design as a way of competing even more effectively in this climate. We are also seeing allot of new clients coming to us to look into the future with them, as there seems to be a general feeling that the traditional looking back for answers isn't working. But by projecting into the future it allows our clients to foresee dangers and also opportunities. 

It's a bit like the well known athletic mantra of positive mental attitude.