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Thursday, October 15, 2009

Brands and their associates

When Hoffi was first setup I was really getting into networks and looking into how the many are stronger than the one. Nearly four years later we are about to see if the theory is correct. Over the years our work with NakedWales, Cardiff Design Festival, and AberdareOnline have been centred around community and giving people the opportunity to improve their knowledge and contacts. More recently Hoffi has been working more in a consultancy role using strategy and facilitating projects.

As a brand, Hoffi has many people who have experienced us on differing projects and in different ways. So we thought, if there are all these people who we have worked with us. They are unlikely to have met, so why don't we arrange a way of joining them together? We are now in the process of setting up an after hours network for our clients. We hope by setting up the network we can encourage clients to aire their issues and frustrations and maybe find people who can help them out with new projects. For us it is a great way of including them within the Hoffi culture and we hope that we will create deeper relationships with them.

We will be setting the network up over the next few months so we will keep you informed. Now all we need is a name.

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