Towards the end of 2008 we were working closly with Hoffi Amgueddfa Cymru – National Museum Wales’ marketing team to research and deliver a brand that would reach out to new audiences for the museum. The result: Cerdd | Music 2009 a themed programme of events & exhibitions in 2009.

From Jakokoyak to The Victorian English Gentlemen’s Club, Dan Amor and Lily Green, Amgueddfa Cymru is inspiring some of the country’s best indie bands and upcoming musicians.

Part of the Cerdd | Music 09 programme, Respond will see artists working with curators from our seven museums to produce a musical response to the nation’s collections. Some of Wales’ emerging musical talent are submitting original tracks inspired by various exhibitions, displays and objects.

Visit the Amgueddfa Cymru – National Museum Wales website for more information.

Following on from our previous posting above is one of the recent pieces we have created for the Royal College to launch it's 60th anniversary celebrations.

We’ve worked with SoBor since 2007, when the idea was a mixture of product trials and scraps of paper covered in words. Being involved at such an early stage of a project was a great opportunity for us: something for which we are grateful to SoBor’s business development manager Rhodri Davies.

Being there from the true beginning enabled us to pool thoughts and ideas to develop a product that aimed itself directly at the target market. Working with Rhodri we advised on the feel of the product and its overall perception, including the shape of bottle and suggestions towards the brand name.

SoBor has recently launched a new mixer range which was shown on S4C'c Ffermio programme

Well its February the 10th, which means a big happy birthday to us. Yay! We’ve now been established for three years and it has been a very busy three years indeed.

In that time we have:

Won two bilingual awards, employed our first full time staff member and dedicated time for a handful of work experience students; designed the brand communications for Cardiff Design Festival; National Museum Wales; Welsh Academi and Wales Millennium Centre. Worked with Calon Wen on new product launches and brand strategy; produced websites for International Baccalaureate Organisation, West Wales Eco Centre and Dulas. We have been asked to comment on design by BBC Radio Cymru, S4C and set up a design community called nakedwales.com.

We have also been involved in new start-up companies such as SoBor – fruit smoothies (watch out for these in 2009), design retailer Coterie and also a new eco-design consultancy.

As well as all this work we have also been involved in a number of other ventures from a t-shirt company, through to a international event company.

While we have made mistakes, we feel this has made us stronger. We have also extended our skill base with our ongoing commitment of internal investment within our staff, and our clients who are now benefiting form our brand strategy experience.

We are always eager for the next challenge and look forward to every new project as if it is our first. So, we look forward to hearing from you soon…

For more information on our recent work and projects please visit hoffi.com

Best Wishes
Andrew, Carwyn, Julian and Elin

We are delighted to announce that we have been commissioned to design and produce the National Museum Wales' What's On Guide. The guide is produced each season and provides details of the up and coming events from all the Museums family. We have been working with them recently on their individual event brochures and now hope to carry on the new style into the What's On Guide.

Creative Director of Hoffi,Carwyn Lloyd Jones, Comments "We are really happy to be commissioned to produce the new What's On Guide for the Museum. We have had a great response from the event brochures and so are confident that we can make the What's On guide just as popular. There is also a sneak preview of another piece we have been working on with the Museum which will take place throughout 2009".

The first Guide will be produced early 2009 and distributed through the Museums distribution centre and also Audience Wales.