Andrew and Carwyn, went to visit Sainsbury's today to take some shots of Truly Scrummy Organic in-situ. It was great for the guys to see them on the shelves after all the work that was put into them from us and the Truly Scrummy team.

As well as being on Design Weeks website we also managed to get into their printed version this week. Ok it's tiny but really happy to be in the publication. If you are a subscriber to Design Week you can find the full article at the below link.

http://www.designweek.co.uk/hoffi-brands-truly-scrummy-organic-baby-food/3014785.article

Finally congratulations to ARK LAB who also got a small piece about the ARKADE project they are working on. You can see their piece here:

http://www.designweek.co.uk/ark-lab-to-launch-cultural-space-in-cardiff/3014822.article

We’ve worked with SoBor since 2007, when the idea was a mixture of product trials and scraps of paper covered in words. Being involved at such an early stage of a project was a great opportunity for us: something for which we are grateful to SoBor’s business development manager Rhodri Davies.

Being there from the true beginning enabled us to pool thoughts and ideas to develop a product that aimed itself directly at the target market. Working with Rhodri we advised on the feel of the product and its overall perception, including the shape of bottle and suggestions towards the brand name.

SoBor has recently launched a new mixer range which was shown on S4C'c Ffermio programme