We were delighted to be told that we are on Creative Review's blog with a great article about the design of National Theatre Wales website this week. We also got a write up on creative match and we have just published a case study on drupal to get feedback on the technical aspects of the project.

Me and Carwyn managed to get out to the re-launch of Chapter Arts Centre last night. It was absolutely packed and as ever a great place to people watch. There were a number of performances both dance and music and the traditional speeches. We also had some free cup cakes which were been handed around by one of our clients soft spot. Although the Centre has been open for a number of weeks before the launch the feeling was a real celebration atmosphere and to be honest it seems like they are going to need to make it even bigger as it seems to be getting more and more popular.

It's nearing the end of Cardiff Universities first sustainability week. At Hoffi we were approached to produce the Online quiz for the weeks events. As someone who is interested in the issues of sustainability I also managed to get to the debate 'eating our way to sustainability'. The event was well attended with some very high profile people on the debating panel. Consisting; Jane Davidson, Minister for the Environment, Sustainability & Housing, Steve Garrett, Chair of Riverside Community Market Association and Dr Pam Robinson, School of Social Sciences to name a few. It was set up in a Question Time style but as with Question Time we seemed to run out of time very quickly, just as it was getting interesting.

The event itself was good, but I think the thing I took most out of it, was a comment from Steve Garrett, when talking about Social Enterprises. He spoke very passionately about how these enterprises have to make money so they are sustainable. Rather than relying on funding, they have to be commercially viable schemes above all else otherwise they shouldn't be done. This reinforced my recent thoughts on work I have been working on with ARK and something I am glad people are beginning to accept and openly talk about rather than being vague about the commercial nature of the projects.

Following on from Julian's post in September, I finally managed to get down to 10 Feet Tall to take pictures of all the new brand communications we designed for them. We will have a case study up soon on our website, but for now I will leave you with one teaser photograph.

I came across this from unclesomebodies blog. I really love this picture as the double take effect is great. Hope you enjoy the majestic tree.

As you have probably guessed through our recent blogs on the Hoffi and through our independent blogs we have been getting more and more interested in Augmented Reality and what it can do. I think for me personally it's the idea of 'real time' and how only a few years ago it would take hours for these things to render let alone play within a real environment. I came across this one recently and just liked the simple nature of the look and feel but also how integral physics and the making by drawing is still part and parcel of the process.

CHOP CUP from :weareom: on Vimeo.

Well it's been one of the busiest weeks in the studio ever. We have been racing to get the National Theatre Wales destination website launched in conjunction with linking it to the live streaming of the event programme to the world. There were moments of doubt but it all seems to be running smoothly now and the launch of the programme seems to have been well received by the press. The online social community that has been nurtured by National Theatre Wales and Native, has also been responding to the launch and the destination website, which has been great. With one commenting:

"Well done John, Lucy, Lesa and all the NTW team. An amazing programme, a beautiful looking website, and all the technology worked!"

It has been a great project to work on. The team assembled by National Theatre Wales have all managed to collaborate together in a very proactive fun way.



Thanks to NTW, Lesa from stop the pigeon, Elfen for working on the brand, Native for developing the online community. We hope that this can be used as a great case study to show how creative teams can work together in a collaborative way. I also got a great coffee which helped the tired eyes.