This morning I was lucky enough to go and listen to Jana Bennett Director of Television at the BBC. The talk took place in Cardiff Bay with the new BBC development in plain view across Roath Basin. Having previously attended an invitation from Igloo to help shape their Media Centre. Which is proposed to be built near the BBC site in a few years time. I s was interested in hearing why the BBC had started to move out of London. The talk covered a number of issues that seemed to link nicely into recent thinking about brands and businesses as a whole.

While business are becoming ever more global in terms of reach, these same channels are allowing for ever more intimate relationships to take place in a much closer proximity. Tools like twitter help you talk to people across the world yet they also help to make contacts with local people who have the same interests. So the BBC's recently commissioned research which found that people want to feel like the BBC represents them and this should be done through local programmes. That have a few attributes.

- Above all else they must be good stories
- Secondly they must have levels of information that are universal as well as strongly local. thus catering for the largest possible audience.

This kind of thinking reminded me of a theatre group called the Spirithouse Theatre Company, and their play Vigil. In the play they decided that people go to see people in a play because they know them. In the same way do you watch a TV show because you know the area?


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