I have been meaning to write about this for a while. For those who have not seen it, BT are running an advertising campaign where you can vote for what happens next. It's a bit like those adventure books where you used to turn to a certain page if you decided to turn right or left. It's an interesting premise and I am sure people will tell me its been done before. I wonder if this thinking could go further in the future with people actually broadcasting live? it is also a similar train of thought to the recent Old Spice campaign where the Old SPice man replied to people on twitter. You can see one of his videos below:



It is quite interesting how the two campaigns approached it. One has used social media to broadcast it's message and created their own community, while the other has used social media to talk with the people they are involving with no apparent private community. I can see advantages for both methods but I wonder the idea of creating yet another platform for people to login to might be a page too far?

Would be interested to hear what other people think?