We have been working with snowpod for a few months now and have just launched their brand new website. It's only been up for a few days and they are already getting bookings. Check out the website to see what you think. 

Who knows we may even have to try out the pod and the slopes for ourselves... broken legs ahoy.

we are delighted to announce that we have been commissioned to produce the Royal Welsh College of Music and Drama’s 60th Anniversary brand.

We have been working on this project for a few months now, and it is great that it is finally in the public domain. We worked closely with the college to create a fresh feel for the 60th anniversary as we really wanted it to be a celebratory piece, and really an indication of the world class graduates that have been produced by the college over the years

As well as the brand we have also been commissioned to redesign the long standing performance magazine – which is the colleges quarterly event production. Through an initial research phase we found that there was a lack of public awareness that the college actually puts on performances year round that are open to the public. We have therefore given performance a very interesting and inviting new look that reflects the events and shows being produced at the college.

The College will be holding a number of special events during 2009 to celebrate its anniversary and the latest performance is available through the college itself and at Audience Wales stands.

Just to let you know we are all now back at work from our holiday break. I personally started back on monday after a nine hour flight from India, so coming back to the wet and rain was a big shock. In line with the New Year we have also launched our new website which we will be updating on a regular basis over the coming year. 

With the doom and gloom around at the moment it is quite an interesting time to be practicing design. What we have noticed at Hoffi though is that our clients realise the value of what we do for them more than ever. They see design as a way of competing even more effectively in this climate. We are also seeing allot of new clients coming to us to look into the future with them, as there seems to be a general feeling that the traditional looking back for answers isn't working. But by projecting into the future it allows our clients to foresee dangers and also opportunities. 

It's a bit like the well known athletic mantra of positive mental attitude.